Apple's new "Boot Camp" software, a "beta" test version available as a free download, lets computer users with a Windows
XP installation disk load that system on the Mac. Apple shares rose nearly 8 percent in midday trading.
"It makes the Mac the most versatile computer on the market," said Tim Bajarin,
a tech industry consultant at Creative Strategies.
Bajarin said the move should lure Windows users who "had their eye on a Mac but
knew they could not run their favorite Windows programs on an Apple-based computer."
When Apple introduced its first computer based on Intel Corp. chips in January,
the company said it had no intention of selling or supporting Windows on its
machines, though it has not done anything to preclude people from doing it themselves.
Apple said Wednesday that stance remains true, yet the new software will ease
Windows installation "by providing a simple graphical step-by-step assistant
application."
"Apple has no desire or plan to sell or support Windows, but many customers have
expressed their interest to run Windows on Apple's superior hardware now that
we use Intel processors," Philip Schiller, senior vice president of worldwide
product marketing, said in a statement.
Indeed, for months, hackers have been diligently working on programs to let users
of Intel-based Macs switch between the two competing operating systems.
Apple turned to Intel chips, the same ones used to power most PCs using Windows,
after saying its previous suppliers, IBM Corp. and Motorola Corp.'s spinoff Freescale
Semiconductor Inc., couldn't meet Apple's needs for faster, more energy-efficient
chips.
But the Intel-based Macs continued to run Apple's own proprietary operating system.
Because Windows is much more dominant, Mac users don't have access to many software
programs written only for Windows. The switch to Intel chips lets users load
Windows onto a Mac computer, without the need for emulation software that slows
performance. But until Wednesday, the user needed some technical expertise to
pull it off.
The Boot Camp software makes it easier to install Windows and lets users run
either Mac OS X or Windows when they restart their computer.
Deutsche Bank analyst Chris Whitmore said in a research note that Apple is likely
to grow its worldwide market share beyond the current range of 3 percent to 4
percent, while American Technology Research analyst Shaw Wu described the announcement
as a "significant game changer."
A final version of Boot Camp will be available as a feature in the upcoming Mac
OS X version 10.5, code-named "Leopard." Apple said it will preview Leopard in
August, but it hasn't yet disclosed a release date or price for the upgrade.
Apple shares gained $4.77, or 7.8 percent, to $65.94 in midday trading on the
Nasdaq Stock Market, while Microsoft shares rose 4 cents to $27.68 and shares
of Intel rose 3 cents to $19.33.
