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WorldGala Team, April 10, 2006
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FULL STORY |
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entertainment |
Thursday, April 6th, 2006, 17:11 |
You can now see Eva Longoria from Space! |
For air travellers flying over southern Nevada this week, the view offers more than endless dusty desert.
A giant, bikini-clad Hollywood star perched on the desert sands isn't a mirage,
but a recreation of a Maxim magazine cover.
The cover is made of a vinyl-mesh screen and reads: THE ONLY MAGAZINE BIG
ENOUGH TO BE SEEN FROM SPACE - AND ONLY IN VEGAS!
A barely dressed Eva Longoria, star of ABC's Desperate Housewives, graces
the 23-by-33-metre display just outside Primm, Nev., near the California state
line.
The cover is part of several days of events celebrating the magazine's 100-issue
milestone, including poker and golf tournaments at the Wynn Las Vegas hotel-casino,
a Maxim public relations representative said this week.
Erika Yowell, a spokeswoman for the Las Vegas Convention and Visitors Authority,
told the Las Vegas Sun that her agency is involved with the promotion because
the magazine's readers are a good target audience for the city.
Maxim is one of the new so-called lad's magazines that feature scantily clad,
but not nude, female celebrities. [See it yourself: get Google Earth from here and then use it to open this URL.]
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